Company drops ‘Air’ branding from iPad’s while launching a brand new color in collaboration with Product Red and a brand new video app, Clips
Apple has updated its iPad line, dropping the “Air” branding because it boosts the specs on its mid-tier product. The brand new launches alongside one other color for the iPhone 7 and 7 Plus, and an unusually timed announcement of a brand new video app, Clips.
Starting at £339 for a 32 GB model with WiFi only, and rising to £559 for a 128 GB model with 4G, the new iPad, an update to the iPad Air 2, solidifies Apple’s intentions to separate the line into three: an costly iPad Pro, available in two sizes, for these needing a laptop computer replacement; an affordable iPad mini for these needing a small portable tablet; and the iPad sitting in between the 2.
The brand new iPad sees its innards bumped from an A8X chip to the A9, beforehand used in the iPhone 6S and SE. The more-powerful A9X chip, launched for the 2 sizes of iPad Pro, stays exclusive to that product line. Following the lead of the Mac lineup, Apple additionally dropped the “Air” branding from the series.
Apart from the speed increase, most features within the iPad remain untouched: the gadget has the same camera specs as its predecessor, the same display screen specs and the same rated battery life. However the differences between the iPad Pro and iPad are extra stark, significantly in form factor: the retention of the eight megapixel camera means the brand new iPad doesn’t have the unpleasant camera nubbin that graces its more expensive sibling. Perhaps not coincidentally, Apple’s tagline for the product is “Flat out fun”.
Alongside the iPad, Apple additionally introduced a brand new color, red, for its iPhone 7 units. A few of the proceeds from sales of the gadget, alongside different red products sold by Apple, will go to supporting the Product Red initiative to fight HIV and Aids. The company has additionally doubled the storage on its cheaper, smaller iPhone SE: the cellphone will now ship in 32 GB and 128 GB configurations, for a similar value as before (starting at £379).
Unusually, Apple paired the launch with the announcement of a brand new app, Clips. The app, which allows customers to “make and share enjoyable videos with text, effects, graphics and extra”, will debut alongside iOS 10.3, the next main update to its operating system for iPhone’s, iPod’s and iPad’s, in April.